For many years on Super Bowl Sunday, the commercials were just as important as the game itself. Fans remembered the “WAAASSSSUUUUUUPPPPP” commercials more than who won the actual game.
Sadly, we have gotten away from that in recent years. The commercials became too much about the message and less about the humor. Year after year, the commercials disappointed. Before the festivities started, I stated to myself and any other ears that were still listening to me incessantly ramble that this needed to be a bounce back year for the Super Bowl commercials. I went on and on about how much they have sucked in recent years and it was make or break time for big advertising.
Folks, they bounced back.
Now I do not think these commercials were fantastic. There were no commercials that will be talked about for years to come. This was just a steady dosage of solid commercials. A few that made you laugh, a few that made you cry, and a couple that made you go “I don’t get it”.
Here are some of my favorites:
Hyundai: “Smaht Pahk”
The Boston accent always plays. The cameo from Big Papi was well placed. I have a gripe with the castings in this commercial. Call me old school, but I would have liked to see one or two of the classic Bahston actors in this commercial. Give me Mark Wahlberg, Ben Affleck, or Matt Damon and this commercial becomes an instant classic. I had to look up if John Krasinski or Chris Evans were even from Boston (they are).
Cheetos Popcorn: “Can’t Touch This”
Self awareness through the roof from Cheetos right here. Everyone can relate to Cheetos fingers. Opening up a bag of Cheetos incapacitates your eating hand until said Cheetos are completely finished. Adding in MC Hammer to dance on us at the end was a nice touch.
Jeep: “Groundhog Day”
Groundhog Day commercial with Bill Murray on Groundhog Day. Sometimes the starts align and Jeep took full advantage of the constellations. Adding in some actors from the movie always adds to the nostalgia factor.
Hulu: “Tom Brady’s Special Announcement”
I love a good cryptic social media post. The entire internet collectively loses its mind while the athlete posting probably just laughs. I have to imagine this is how Hulu and Tom Brady felt this entire last week. Kudos to Hulu for taking advantage of Tom Brady’s impending free agency. Anything he does is being viewed through the most powerful of microscopes. I hate the Hulu has live sports commercials for the most part but this was a masterpiece.
Doritos: “The Cool Ranch”
I want to take a quick second to tip my cap to Lil Nas X. The money he has milked off of one song is truly impeccable. At this point, I expect nothing less than greatness from Doritos. For years, they have put out top tier Super Bowl commercials. It did not stop this year with Lil Nas X and Sam Elliot.
P.S. Sam Elliot has a top 5 voice of all time and he does not get the recognition he deserves.
Rocket Mortgage Commercial
This was one of those “what just happened” commercials. It stopped everyone in their tracks and had eyeballs glued to the TV. The image of a skinny, balding Jason Mamoa was a fantastic visual for men everywhere. I speak for majority of males when I say it is unfair the physical characteristics Jason Mamoa was blessed with. Seeing him like the rest of us chumps just warmed my heart.
There were plenty of other commercials that tugged at the heart strings, I simply prefer the comedic approach to Super Bowl Sunday. This run of commercials has me excited for next year, it gives me hope that Super Bowl commercials can once again be great again.