I think it is safe to say that the Super Bowl is the Christmas of sporting events. All types of different spreads are strung across tables nationwide. Office pools are thrown together, Cindy from HR has 2-6 this year if you were wondering. It also is a very important day for companies with very deep pockets.
The Super Bowl commercials have become just as important as the game for some. A good commercial could lead to some pretty, pretty, pretty nice profit margins for companies. A swing and a miss on a commercial could lead to a bitter taste about your company for consumers.
This season CBS charged anywhere from $5.1 to $5.3 million for an ad in the Super Bowl. Pregame ads can run anywhere from hundreds of thousands of dollars to a few million depending on where they are placed throughout the broadcast. Coca Cola actually pulled out of having a Super Bowl ad this season after 11 straight years. They will be airing a spot right before the game to save a few pennies. Peasants.
Now folks, it is my job to keep you up to date on all thing sports and pop culture. The Super Bowl is a perfect mix of both. I am going to let you know which commercials are being talked about as well as what everyone is saying about the halftime show.
I am going to start off with this caveat, I do not watch the Super Bowl commercials beforehand. I am of the belief that Super Bowl commercials should be enjoyed by the entire group. The group then becomes an esteemed group of critics and either laughs or shakes their heads in disgust at the lame attempt of humor.
That being said, you should at least have a general idea of what to look out for with these commercials. The commercials the last few years have been, to put it nicely, down right awful. We long for the glory days of the WASSSSUUUUPPPPP Budweiser commercials or Mean Joe Greene accepting the Coke from a teenage fan.
Lets’ jump into what we know so far about Sunday’s commercials.
CBS rejects medical marijuana ad
This was a very powerful ad that was rejected by CBS. A network spokesperson has said “Under our broadcast standards, we do not currently accept cannabis-related advertising.” It makes sense, marijuana is still federally illegal. Personally, I think this should be aired. I think it could garner a ton of attention on one of the biggest stages but I understand why it is not. You also have to wonder if big pharma paid CBS to make sure this was not aired. Marijuana is an up and coming competitor of theirs, better to not educate the masses on safer alternatives. Really makes ya think folks!
You will find no one on Earth that has done a better job reconstructing their image better than Alex Rodriguez. This is a teaser so I am sure the full version will have folks just eating it up. (See what I did there, hilarious stuff)
Skittles Broadway Commercial
Skittles is creating a Super Bowl commercial that will be presented as a Broadway musical. Michael C. Hall will star in the ad that will actually be played to a live audience in New York while the game is being played. I am a big fan of companies stepping out of the box to garner attention. You can read more about what Skittles will be doing here.
Amazon is involved, obviously
As previously mentioned, I do not watch any sort of Super Bowl commercial or teaser. It looks like Amazon recruited a few celebrities for their spot this year. Amazon will probably tap into the microphones on everyone’s phones during this to gauge the reaction. They will then proceed to advertise specific products that they know you will buy based off your laughter or lack thereof to their Super Bowl ad. Be careful how you react to this one!
M&Ms pulls Christina Applegate off the street
Interesting celebrity choice from M&Ms. I feel like Christina hasn’t done a whole lot since Anchorman. Actually is a shame because I have always found her pretty funny.
Pepsi will have the most talked about commercial
When I check back in with you all Monday morning, this commercial will be the talk of the town. Mark my words. Steve Carell will always have a special place in everyone’s heart. Lil Jon somehow has remained relevant years after Crunk juice went under. Cardi B is as popular as it gets in terms of star power. A preemptive hat tip to Coca Cola’s little brother.
Bublé, Bubly…hahaha get it?
Michael Bublé has an unbelievable voice but I can already tell that I won’t find this one funny. People will love it though because the man is too lovable of a human being.
The Dude abides
Jeff Bridges sent the internet on fire when he sent out this tweet. People were running down the sidewalks proclaiming Big Lebowski 2 was coming. Sadly, this is not the case. It is just another beer ad, this time by Stella Artois. I am sure the full commercial is somewhere on the web but I think everyone should be surprised by the full version.
Young Chano and the Backstreet Boys
If the Pepsi commercial is the most talked about, this one will not be far behind. The Backstreet Boys plus Chance the Rapper, add on Doritos usual success with Super Bowl commercials. This one should be good.
Of course, there will be movie trailers. In 2018, there were 8 movie trailers, Disney’s 2019 calendar is absolutely loaded. They have two Marvel movies, three live-action remakes of classic animated films, the sequel to Frozen, and Star Wars: Episode IX. I would expect multiple trailers from Mickey Mouse. A spot for Avengers Endgame is all but guaranteed to air during the game.
The first Hobbs & Shaw trailer will be released during the Super Bowl. Movie studios like to hit the audience with the element of surprise which I absolutely love. There is no way to build a bigger buzz than to drop a bombshell trailer.
Psst HBO, please release a Game Of Thrones full trailer during the Super Bowl. I beg you, please.
The Halftime Show
Maroon 5 is slated to be the halftime performance with Travis Scott and Big Boi coming on stage to join. Supposedly there were offers out to other big name artists,Cardi B and Rihanna rejected invitations in support of Colin Kapernick. My thoughts on Maroon 5? They are solid. They will put on a very solid show. They produce a lot of hits and the ladies love Adam Levine. I can’t blame them, the dude is a rocket. I would be absolutely shocked if Big Boi does not bring out Andre 3000 for a little Outkast reunion. Travis Scott is one of the biggest rappers in the game right now, I expect him to bring out a surprise guest as well. There are some rumors swirling that he will bring out Kendall Jenner and propose to her on stage. This would not surprise me one bit, puppet master Kris Jenner would love to be center stage with billions of eyeballs watching.
I do think there was a big swing and a miss on this year’s halftime show. Atlanta is known as a rap hotbed. I understand rap music does not cater to the family friendly crowd of a Super Bowl watch party but come on. There is one thing that could avenge all of this…..
I got chills just listening to that song. Imagine the reaction if Jermaine and Ludacris came strolling on stage decked out in Atlanta gear welcoming everyone to their city. I pray to God this happens, please God. Please.
Oh yea, you probably clicked on this article to find out how you can get free wings. Buffalo Wild Wings giving free snack size wings if the game goes into overtime. On February 18th from 4pm to 7pm local time, you will be able to walk in any Buffalo Wild Wings and enjoy some wings smothered in your favorite sauce. If you have no rooting interest then enjoy the commercials, hope for some surprise halftime guests, and most importantly root for overtime!